UTMCAP TMT - Stock Pick - Comps

1. The Trade Desk (TTD) - Programmatic Advertising DSP

Company Valuation Metrics (as of January 2026):

Comparable Companies:

Company Market Cap P/E Ratio Revenue Growth Net Margin Key Differentiation
The Trade Desk (TTD) $18.2B 42.7x 20.8% 15.7% Leading independent DSP, CTV focus
Magnite (MGNI) $2.55B 68.8x 11% YoY 6.30% SSP platform, CTV/video focus
AppLovin (APP) - - 77% YoY 81% EBITDA margin Mobile gaming AI monetization
PubMatic (PUBM) $0.4B Negative (loss) 6% YoY 0.58% Independent SSP, owned infrastructure

Competitive Positioning:
The Trade Desk trades at a premium to Magnite (6.75x P/S vs Magnite's 4.25x P/S) but demonstrates superior profitability with 15.7% net margins versus Magnite's 6.3% . TTD's 20.8% revenue growth significantly outpaces Magnite's 11% but lags AppLovin's extraordinary 77% growth driven by AI-powered mobile gaming monetization . However, AppLovin operates in a different sub-segment (mobile app monetization) versus TTD's omnichannel programmatic focus. The Trade Desk's 78.8% gross margins and independent positioning (not competing with Google/Meta) justify its premium valuation .


2. Shopify (SHOP) - E-Commerce Enablement Platform

Company Valuation Metrics (as of January 2026):

Comparable Companies:

Company Market Cap P/S Ratio Revenue Growth Key Differentiation Market Position
Shopify (SHOP) $100.93B 23.1x 32% Full-stack commerce platform with payments/fulfillment Market leader
BigCommerce (BIGC) - - Mid-single digit Enterprise B2B/B2C focus, no transaction fees Challenger
Wix (WIX) - - ~7% market share Design-first, small business focus Niche player
Salesforce Commerce Part of CRM - - Enterprise-only, high complexity Enterprise segment
Adobe Commerce (Magento) Part of ADBE - - Enterprise 10M+ revenue businesses Enterprise only

Competitive Positioning:
Shopify trades at a significant premium with a 23.1x P/S ratio compared to the broader software industry average forward P/E of 25.92x . However, the company's 32% revenue growth, 32% GMV growth, and expanding 18% free cash flow margins justify the premium . Shopify captures 15.2x revenue multiple in vertical SaaS analysis, above Toast's 2.4x but aligned with its scale and growth profile . The company's network effects (more merchants attract more apps/developers, which attracts more merchants) and international expansion (49% GMV growth in Europe) differentiate it from competitors like BigCommerce and Wix which focus on narrower segments .

Industry Context:
The vertical SaaS market average trades at 12.3x revenue versus broader SaaS at 7.6x, with Shopify commanding premium positioning due to its fintech integration and fulfillment network . Private SaaS companies trade at a median 7.0x revenue as of 2025 .


3. Toast (TOST) - Restaurant Vertical SaaS Platform

Company Valuation Metrics (as of January 2026):

Comparable Companies:

Company Revenue Multiple Revenue Growth EBITDA Margin Market Focus Valuation Premium
Toast (TOST) 2.4x 2430% 35% Restaurant vertical SaaS + fintech Premium for vertical focus
Shopify (SHOP) 15.2x 32% ~18% FCF margin Multi-vertical commerce Highest premium
Square (SQ/Block) - - - Horizontal payments + Cash App Diversified model
Veeva Systems (VEEV) 12.212.3x 13% 39% Life sciences vertical Mature vertical leader
ServiceTitan - - - Home services vertical Private comparable
Salesforce (CRM) - - - Horizontal CRM Enterprise comp

Competitive Positioning:
Toast trades at 2.4x revenue, significantly below the vertical SaaS average of 12.3x and well below Shopify's 15.2x . This discount reflects Toast's earlier stage in monetization maturity despite impressive unit economics. The company's 35% EBITDA margins exceed many software peers and demonstrate operational leverage . Toast's trajectory mirrors "Shopify's 2015-2017 period when it expanded from 50,000 to 100,000 merchants while maintaining a CAC-LTV ratio above 4:1" . With 24% YoY location growth and 30% SaaS ARR growth, Toast demonstrates compounding network effects similar to early-stage Salesforce .

Valuation Analysis:
At 95.5x P/E versus industry average of 16.7x, Toast appears expensive on earnings but the 2.4x revenue multiple suggests significant upside as the company scales . The 6.44% net margin in Q3 2025 already exceeds typical mature SaaS benchmarks, indicating strong fundamentals . As Toast penetrates deeper into its $50+ billion TAM with expanding fintech attach rates (49 basis points take rate, up 4bps YoY), valuation multiples should expand toward peers like Veeva (12.2x) .


4. PubMatic (PUBM) - Publisher-Side Programmatic Advertising SSP

Company Valuation Metrics (as of January 2026):

Comparable Companies:

Company Market Cap P/S Ratio Revenue Revenue Growth Net Margin Key Strength
PubMatic (PUBM) $0.40B 1.37x $292M 6% 0.58% Owned infrastructure, SSP focus
Magnite (MGNI) $2.55B 4.25x $668M 11% 6.30% Scale leader, CTV dominance
The Trade Desk (TTD) $18.2B 6.75x $2.8B 20.8% 15.7% DSP leader, omnichannel
AppLovin (APP) Large cap Higher $1.26B (Q2) 77% 81% EBITDA Mobile gaming AI

Competitive Positioning:
PubMatic trades at a significant discount with 1.37x P/S versus Magnite's 4.25x and The Trade Desk's 6.75x . This discount reflects PubMatic's smaller scale ($292M revenue vs Magnite's $668M), slower growth (6% vs 11%), and unprofitable status . However, analysts view PUBM as "significantly undervalued compared to peers like Magnite and The Trade Desk, despite similar business models and growth prospects" .

Investment Thesis:
PubMatic's 1.37x P/S ratio is exceptionally low for a company with 50+% CTV revenue growth (fastest growing segment) and 20% EBITDA margins . The company's owned infrastructure provides structural cost advantages versus cloud-dependent competitors. As CTV advertising reaches $20+ billion by 2026, PubMatic's 41% CTV revenue concentration positions it for multiple expansion . The stock offers value play potential as it scales toward profitability. Magnite "beats PubMatic on 13 of 16 factors" currently, but PUBM's 42% upside analyst target versus MGNI's 37% suggests the market recognizes catch-up potential .


5. Roku (ROKU) - Streaming Platform & CTV Advertising

Company Valuation Metrics (as of January 2026):

Comparable Companies:

Company EV/Revenue Revenue Growth Platform Focus Monetization Model Competitive Position
Roku (ROKU) 2.42.5x 1418% Streaming OS, CTV ads Advertising + subscriptions U.S. streaming leader
The Trade Desk (TTD) Higher 20.8% Programmatic DSP Software platform Independent ad tech
Netflix (NFLX) Higher Lower Streaming content Subscriptions + ads Content-first model
Amazon Fire TV Part of AMZN - Streaming hardware/OS Ecosystem play Retail integration
Google/YouTube Part of GOOGL - Streaming + search Advertising Search-first

Competitive Positioning:
Roku's 2.42.5x EV/forward revenue multiple appears attractive for a company with 18% platform revenue growth and improving profitability trajectory . The company's operating loss narrowed from $(710) million to $(218.2) million in 2024, with Q3 2025 showing continued improvement . Roku's 24.2% sales growth "is in a different league right now—miles ahead of the market's 8.8% average" in streaming .

Strategic Value:
Unlike pure-play advertisers (The Trade Desk) or content companies (Netflix), Roku owns the "gateway to streaming" with 89.8 million households and the #2 most engaged streaming app (The Roku Channel) . This positions Roku to capture value across the streaming stack: device subsidies, OS licensing, advertising, content distribution fees, and premium subscription revenue sharing . Platform revenue at 86% of total revenue ($3.5B/$4.1B) demonstrates the business model transition away from low-margin hardware .

Valuation Outlook:
Analysts project Roku's Free Cash Flow growing from $394.9 million (LTM) to $1.44 billion by 2029 as the company achieves scale efficiencies . The 46% YTD stock rally reflects improving sentiment around CTV advertising monetization and platform engagement (35.4 billion streaming hours in Q2 2025) . At 2.4x forward revenue, Roku trades at a discount to The Trade Desk's 6.75x despite operating in similar CTV advertising markets, suggesting potential for multiple expansion .


Cross-Company Valuation Summary

Valuation Metrics Comparison:

Company Market Cap P/S Ratio P/E Ratio Revenue Growth EBITDA/FCF Margin Valuation Assessment
TTD $18.2B 6.75x 42.7x 20.8% 42% EBITDA Premium justified by profitability
SHOP $100.9B 23.1x 100.2x 32% 18% FCF Expensive but growth leader
TOST $810B est. 2.4x 95.5x 2430% 35% EBITDA Attractive P/S, high P/E normalizing
PUBM $0.4B 1.37x Negative 6% 20% EBITDA Deep value, turnaround play
ROKU - 2.42.5x Negative 1418% Improving to positive Attractive for platform transition

Key Insights:

  1. Premium vs. Value Positioning: The Trade Desk and Shopify command premium valuations (6.75x and 23.1x P/S) justified by superior growth, profitability, and market leadership . Toast, PubMatic, and Roku trade at discounts (2.4x, 1.37x, 2.4x P/S) reflecting earlier profitability stages or execution uncertainties .

  2. Vertical SaaS Premium: Toast's 2.4x revenue multiple is below the 12.3x vertical SaaS average, suggesting significant upside as the company matures toward peers like Veeva (12.2x) and Shopify (15.2x) .

  3. CTV Advertising Convergence: The Trade Desk, PubMatic, and Roku all benefit from CTV advertising growth toward $20+ billion, but trade at vastly different multiples (6.75x, 1.37x, 2.4x) reflecting profitability and scale differences .

  4. Growth vs. Profitability Trade-off: Shopify and Toast trade at high P/E ratios (100+x and 95+x) due to recent profitability inflection, while PubMatic and Roku remain unprofitable with negative P/E ratios . However, all show improving unit economics and paths to sustained profitability.